Michelle Minnikin
About Michelle
Helping Women Break Free from Good Girl Conditioning
I’m Michelle Minnikin – a Chartered Organisational Psychologist, coach, author, and unapologetic rebel against the societal norms that keep women small.
For years, I did everything “right.” I ticked all the boxes – excelling at school, climbing the corporate ladder, being the perfect employee, partner, and mother. I smiled, I said “yes” when I wanted to say “no,” and I ignored the nagging feeling that I was meant for more.
But behind that polished exterior, I was exhausted, burnt out, and resentful.
Everything changed when I realised I wasn’t failing – I was trapped in Good Girl Conditioning. The invisible set of rules that teach women to be agreeable, self-sacrificing, and endlessly accommodating. And so, I made a choice. To deprogramme, to challenge, and to help other women do the same.
The work I do
Now, through my work as a psychologist, coach, speaker, and author of Good Girl Deprogramming, I help women:
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Unlearn the limiting beliefs and behaviours that hold them back.
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Build confidence to set boundaries and take up space.
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Redefine success on their own terms – not society’s.
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Lead with authenticity in their careers and personal lives.
I work with individuals and organisations to dismantle the structures that keep women playing small. Whether through coaching, workshops, or speaking engagements, my goal is to create systemic change – one deprogrammed woman at a time.
Why this matters
Despite decades of progress, women are still underrepresented in leadership, still earning less, still being told they lack confidence while being penalised for having too much. The problem isn’t women – it’s the system. And I’m here to help change it.
Ready to Break Free?
If you’re done with playing by the rules and are ready to reclaim your power, let’s talk.
Contact Me | Read Good Girl Deprogramming | Book Me to Speak